Why YouTube’s new “search captions” feature is super useful for journalism, comms
There are already plenty of good reasons to add captions to your YouTube videos –- but now there’s another frickin’ awesome reason, thanks to a new YouTube search feature.
Yesterday, YouTube announced that you can now search captions to find videos that contain specific words and phrases.
IMO, this opens up an interesting, useful avenue for finding relevant content, but also for your videos to be discovered by people who might not otherwise find them.
Think about it: say you’re a journalist doing a story about an event that took place — maybe a speech someone gave or a protest. You want to complement your story with a video, but you didn’t have a camera with you at the event, or if was a historical event, you don’t have any file footage.
With this new search feature, not only will it be easier to find relevant videos, but you’ll be able to hone in videos (and the exact spot in those videos) containing a specific quote or line or crowd chant (as long as those videos are captioned). You couldn’t do before unless the video’s publisher had included that info in the description, title or tags.
Another example: say you’re a communications officer/PR flack (like me), and you recall one of your researchers or students once said something really cool –- but you don’t remember which video it was in, or who said it, or at what point in the video they said it.
With this new feature, you can — if you’re videos are captioned. Awesome, eh?
Here’s how to search within captions: Just add the word or phrase you’re looking for in the YouTube search field, then a comma and the letters “cc”
For example, I wanted to see if there are any videos of people quoting scientist Carl Sagan’s great line “Somewhere, something incredible is waiting to be known.” So I typed this:
"Somewhere, something incredible is waiting to be known", cc
Turns out, President Obama used that line in a speech a few years ago. And the YouTube search captions feature not only finds the video, it gives me the option to Start playing at search term (11:34), just before he says that line.
Have any of you played with this feature yet?
And what other cool ways could it be used?